Dionne is practical and risk-averse: sticking to what she knows. She is financially stable and confident
* The persona portrayed in this infographic use fictitious examples of characteristics designed to bring Qudo's collected data points to life.
in her financial situation.
Dionne’s top financial priority is to save money
She is financially responsible and risk-averse, avoiding debt and prioritising saving for unexpected expenses and emergencies.
She has excellent credit and avoids borrowing altogether.
I’ve always been careful with money and this strategy has worked well for me!
I have enough savings now to build a conservatory extension - which will be fab for my orchids, and a great space for the grandkids in the summer.
Volunteers at a charity shop on the weekends
Lives in Birmingham
family and friends
building her savings
Carefully considers affordability before making
interest rates, transparency, and customer service
Excellent credit score
Dionne - and others in the home-focused savers segment - prioritize being debt free. All financial options are thoroughly considered before a choice is made
Tendence to stay with the bank for 10 years or more.
She has savings for a ‘rainy day.’
She’s loyal to well-known financial brands and are more likely than other groups to carefully consider their affordability before making a purchase.
They are long-term customers of their banks, and they are also more likely than average to report being satisfied with their bank. She prioritises good customer service and low costs.
Overall, the key financial needs
of Debt Fighters are focused on
managing their debt, improving
their financial situation, and
achieving financial stability.