Home-focused savers
Savings
Financial prudence
Home improvement
Loyalty
Risk averse
Dionne is practical and risk-averse: sticking to what she knows. She is financially stable and confident in her financial situation.
* The persona portrayed in this infographic use fictitious examples of characteristics designed to bring Qudo's collected data points to life.
Dionne’s top financial priority is to save money
She is financially responsible and risk-averse, avoiding debt and prioritising saving for unexpected expenses and emergencies.
She has excellent credit and avoids borrowing altogether.
Dionne*
I’ve always been careful with money and this strategy has worked well for me! I have enough savings now to build a conservatory extension - which will be fab for my orchids, and a great space for the grandkids in the summer.
- Dionne
Pensioner
Volunteers at a charity shop on the weekends
Lives in Birmingham
Loves gardening
She’s focused on supporting family and friends
Prioritising building her savings
Focused on improving her home
Carefully considers affordability before making Purchases
She prioritises low costs, interest rates, transparency, and customer service
Excellent credit score
Dionne - and others in the home-focused savers segment - prioritize being debt free. All financial options are thoroughly considered before a choice is made
Financial products
Tendence to stay with the bank for 10 years or more.
She has savings for a ‘rainy day.’
She’s loyal to well-known financial brands and are more likely than other groups to carefully consider their affordability before making a purchase.
They are long-term customers of their banks, and they are also more likely than average to report being satisfied with their bank. She prioritises good customer service and low costs.
