Retail investors
Arvind is financially literate and desires to grow his wealth with a savvy financial approach.
Retail Investors like Arvind display above average level of trust in various financial, banking and credit institutions. In particular this is the case with credit card companies, financial advisers, private pension companies, wealth management companies and FinTech companies. He’s open to the idea of switching banks - if they would offer better interest rates, better customer service, better fraud prevention, better online/mobile app experience, and better FX rates.
Arvind prides himself in his financial savvy and feels that financial risk has led him to opportunity, reward and thrill. He’s responsible and disciplined - has no debts, pays his bills in full and on time, has savings and stays within his budget and spending plan.
In summary
Financial products
Arvind
Arvind has strong financial knowledge, demonstrated by his responsible credit behaviour and savings. He’s debt-free and pays off his credit in full every month.
Wealthy
Financially disciplined
Invests regularly
An early adopter of innovative financial products and apps
I focus on smart investment. I’m willing to take calculated risks. In all honesty, I feel such a thrill when an investment pays off that it’s totally worth it. And I know I’m savvy - and financially comfortable - enough not to worry if it doesn’t.
- Arvind
Owns property and lives in a detached house
Has savings and can cover unexpected expenses
Corporate executive
* The persona portrayed in this infographic use fictitious examples of characteristics designed to bring Qudo's collected data points to life.
Lives in London
Loves cars and motoring
Training for the London Marathon
Proactive in his pursuit of a fulfilling lifestyle
Arvind and other retail investors are very confident managing money and taking financial risk.
He’s not loyal to specific financial, credit or investment brands. He’s open to switching banks, and will research comparison sites to find the best rates or tools.
He has a savings account and contributes towards save long-term goals of home renovation, travel and personal growth. He also maintains an emergency savings fund.
When shopping for a credit or investment products he emphasizes the importance of no hidden costs, good customer services and security and fraud protection.
He’s comfortable borrowing and investing online
Wealth building
Tech-savvy
Disciplined
Risk takers
Financially literate
Arvind has a preference for investment products - and has the highest intention to invest more. Overall, he’s disciplined and proactive, with a confident outlook and a willingness to take calculated financial risks.
