Marketing is the spice of life, the maker of the breaker of fortunes, the one oracle we all seek help from to answer the ancestral question: “how do I sell this?!”
As a marketer or a business owner, you want to succeed, and to succeed you need people to buy your products. To get them to buy your product you have to meet their demands and needs, or tap into the zeitgeist, that mix of culture and social that defines periods when one topic takes over mainstream media.
Ideally, the best option would be to have access to great data plus someone who can use that data to generate segments that make sense for your business, so that your marketing team can focus on crafting better messages, faster. Unfortunately, valuable data is hard to produce, hard to find, and in most cases, quite expensive to produce. And that’s just the data part. Then there’s the analysis part, which requires more skills or, in other words, time and money.
Or you could use Qudo 3D, the first Precision Activation Engine in the world.
Comprehensive View of Your Audience
When you create a campaign or develop a product, you want to “get” your ideal customers. You want to understand what they care about, what they do not respond to, what are their interests, and what are their typical behaviour as a consumer.
Knowing all those aspects about your ideal customers is critical: you can design the best visuals and write the best slogans when you know what a specific group of people want. The same goes for product design, service design, and branding.
Qudo 3D gives you all the tools you need to “get” your ideal customers, out of the box, no technical expertise is needed! It all comes complete with data, insights, segments, and personas, all the way down to the precise criteria to target specific segments on digital paid channels (Meta Ads and Google Ads at launch, many more to come).
Let’s say you are a fashion brand. Imagine using Qudo to analyze your customer data and discover that a large percentage of your top audience segment is almost never in debt, prefers sustainable brands, and is worried about the climate. Armed with this knowledge, you can tailor your product offerings to appeal to this demographic. You could source eco-friendly fabrics and manufacture products that fit with your customers’ sustainable values. You could also design your website and marketing campaigns to better target this audience, using imagery and language that speaks to their values and preferences.
In short: when you know what your ideal customer thinks, you can give engage them with messages they will enjoy and consume. Because at the end of the day, there’s only one thing that people DON’T block online, and that’s the content they want.
Activation Tools for Turning Data into Action
But that’s not all. Qudo 3D gives you the segments to target, which you’ll use to craft your best campaign in no time. Those segments would mean nothing unless you could actually target them, in a practical sense. And that’s where the ACTIVATION part of Qudo 3D comes in: every pre-made segment comes with all targeting criteria mapped to perfection, for each digital paid channel available.
Because there is a different way to target “people who read a lot of news”, for example, on MEta Ads than on Google Ads. But you don’t have to worry about it. We mapped ALL criteria for you, and you’ll find them in Qudo 3D, ready to go. One click and your audience are loaded on your Ad platform.
Thanks to the direct, end-to-end connection between data, insights, and activation, you will be able to launch better campaigns faster, in just clicks.
Speed and Efficiency in Research and Campaigns
In today’s fast-paced business environment, time is of the essence. With the increasing competition, it is important to stay ahead of the game and make quick and informed decisions. This is where an insights and activation platform like Qudo comes in. By leveraging Qudo’s platform, you can launch and iterate campaigns faster than ever before, making sure you stay ahead of the competition and respond to changes in the market quickly and efficiently.
Imagine that you run a food delivery service and want to test a new marketing campaign for a specific type of cuisine. Or a tech SaaS, trying to figure out how to prioritise features on your roadmap. Or a retailer, dipping into a new product category. Before Qudo 3D, you needed to spend months on research, analysis and delivery, and it would not be cheap.
With Qudo 3D’s insights, you can go from zero to launch in hours.
Compliance with Privacy Regulations
Now, let’s make one thing clear. Qudo 3D is based on the original market research we design and run, aggregating direct data from more than 300 panels. That gives us the best statistical relevance while removing the pre-selection bias you will find when using data from only one source. All our data is zero-party data. That means, data that responders gave knowingly and willingly, and that comes without any personal identification.
That means that Qudo 3D is 100% safe for all major privacy regulations. GDPR, CCPA… they’ll no longer be an issue at the back of the mind. Qudo 3D will always have data available, it will always be the best data for consumer analysis, and it will always follow the golden standards for privacy.
We are extremely aware that privacy is a growing concern for many customers, and it’s important that your business complies with privacy regulations. Our tool gives you the peace of mind you need, knowing that you won’t risk losing access to our valuable insights.
Conclusions: Qudo 3D solves your consumer data and market research problems
Nailing your ideal customer profile, and really understanding their needs and wants, are key to commercial success, which is a win-win situation. People want things, and you have what they want. You just have to meet! Which is the purpose of marketing. But marketing requires insights based on good data, and that’s expensive and time-consuming to achieve.
Qudo 3D solves those problems giving you access to a precision activation engine complete with data, insights, segments, personas, and audience upload, all in one place, all for a monthly subscription.
We are currently in closed Beta, and if you want to test Qudo 3D before open launch, don’t hesitate to sign up to the waiting list!
