Qudo vs the competition
How does Qudo compare against the competition? Check out this in-depth comparison where we show what are the advantages of using our new category of product: a Precision Activation Engine.
Qudo vs The World:
the first Precision Activation Engine
With Qudo, we are launching a new category of saas tools in MarTech: Precision Activation Engines. Precision Activation Engines (PAE) are saas tools that offer data, insights, segments, and direct activation of those segments all in one platform, without any signal loss, and without needing your data.
As we are the first PAE on the market, there is no other tool that does exactly what Qudo does. But to help you compare our offering, we identified four main alternative categories that can be compared to Qudo:
- Data panels – mostly offering vast amounts of raw data
- First-party data tools – mostly used to collect and analyse user behaviour
- Third-party data tools – using third-party signals to identify audiences
- Ad management tools – used to actively manage and monitor paid campaigns
| Qudo | Data Panels | 1st-party data tools | 3rd-party data tools | Ad Tools |
|---|---|---|---|---|
| Offers data, insights, segments, and direct activation of those segments all in one platform | Mostly offer vast amounts of raw data | Mostly used to collect and analyse user behaviour | Use third-party signals to identify audiences | Used to actively manage and monitor paid campaigns |
| Does not require your data or any signal loss | Require your data or third-party data sources | Require your data and may have signal loss | Rely on third-party data sources and may have signal loss | Require your data and may have signal loss |
| Improves ROAS by 300% with sophisticated targeting | Do not directly improve ROAS or targeting | May improve ROAS or targeting depending on the quality of your data | May improve ROAS or targeting depending on the quality of third-party data | May improve ROAS or targeting depending on the quality of your data and ad management skills |
Here are some examples of companies we can put into one of those four categories:
The above TL;DR table should give you an initial idea of how fundamentally different is Qudo compared to every other option. That should help you compare our unique proposition with some of the most renowned tools on the market. Each company has a slightly different offering, but the main points work all across. Let’s now dig into each category.
In short, the Qudo advantage…
Qudo gives you already analysed data out of the box. You don’t need to run analysis, apply algorithms, etc… what you need is ready to go the moment you log onto Qudo. All of the intelligence, zero of the work.
Qudo
vs
Data Panels: IPSOS, GWI, Nielsen, YouGov, Statista
The largest data panels available online come with massive datasets covering almost all aspects of consumer markets. They are always available and usually offer extreme flexibility when it comes to working with the data.
They often use their own networks to collect zero-party data, and then integrate it with 3rd party data from partner networks.
PROS
- A ton of data covering almost all industries
- Global, including several geographical markets
- Most include a self-service survey tool to do your own research
CONS
- You have to sift through the data yourself
- You need data science skills to generate actionable insights;
- You have to map the data against ad targeting criteria manually;
- Data collection is inconsistent, so many data points cannot be observed together;
- Some of those platforms use a very small number of collection methodologies and channels, meaning that their data has inherent pre-selection bias.
In short, the Qudo advantage…
Zero-party data can cover opinions, preferences, ideas, drivers and barriers, psychometrics, which is what you need to create an ideal customer profile. Qudo is fully based on zero-party data, so it fills your marketing needs right at the beginning of your process.
Qudo
vs
First-party data tools: Amplitude, Mixpanel, Google Analytics, Heap
Zero-party data tells you the “why”, while 1st party data tells you the “what”. Specifically, if you collect first party data, you should be able to have a detailed historical observation of your customers’ behaviour when they engage with your website/product/service.
Being able to observe how things went, for example, last quarter, is fundamental to stay on top of your customers’ needs and wants.
PROS
- They collect 1st party data realiably
- They offer tools to analyse and visualise the data
- You can connect a multitude of data streams
- You can merge several data streams into unified reports
CONS
- Set up is complicated and requires technical skills
- Managing triggers, events, and data flow is complicated
- Creating merged reports is time consuming and complicated
- First-party data only gives you an historical view
- First-party data doesn’t include direct answers, only indirect measurements, leaving out opinions, ideas, drivers, etc…
In short, the Qudo advantage…
Qudo uses zero-party data, which is data people give us knowingly and willingly. It’s 100% privacy regulations safe, it won’t disappear because of the cookie tracker apocalypse, and doesn’t upset users.
Qudo
vs
Third-party data tools: Brandwatch, Skai, Hootsuite Insights, Talkwalker
Zero-party data tells you the “why”, while 1st party data tells you the “what”. Specifically, if you collect first party data, you should be able to have a detailed historical observation of your customers’ behaviour when they engage with your website/product/service.
Being able to observe how things went, for example, last quarter, is fundamental to stay on top of your customers’ needs and wants.
PROS
- They collect signals from a multitude of sources
- They can enrich data from different streams
- They don’t rely on your data
- They are real time and the most up-to-date
CONS
- Cookie trackers are dying and therefore these sources are going to disappear and become seriously unreliable
- They live in a grey area when it comes to privacy regulations
- Users perceive being tracked as creepy
- Because of the multiple data streams, data quality is poor and hard to manipulate
In short, the Qudo advantage…
When it comes to map your market identifying segmentations and segments, campaigns tools can’t help you. They are great to collect results and optimise based on delivery, but they don’t give you an ideal profile out of the box, like Qudo does.
Qudo
vs
Ad management tools: Adzooma, WordStream Advisor, Optmyzr, AdEspresso
It’s very easy to get lost into dozens of campaign projections, budgets, reporting, and so on. Ad Management tools really solve that problem greatly. They also help you monitor your results, and they often help you make choices based on those results.
At the end of the day, Ad Management tools are similar to First-Party tools (they collect the data user generates by seeing/engaging with your ads), but are specifically tailored to help with all things PPC.
PROS
- They make managing multiple campaigns easy
- They collect campaign results and make reporting easy
- They offer optimization opportunities based on campaign data
- They can integrate other data streams
CONS
- Campaign data is historical, so it tells you what happened, but not what you’re missing out on
- Optimization is based on 1st and 3rd party data, therefore independent from your ideal customer profile
- Because of the multiple data streams, data quality is poor and hard to manipulate
