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We've made the headlines! All our news stories from around the internet, all in one place.

Business Leader

16/10/2023

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Headcount: The worthless vanity metric of scale?

"According to Ahmad Al Khatib, Founder and CEO of Qudo, headcount is neither a vanity metric nor a measure of success. “Headcount is a reactive factor in a business and not the other way around. At least, that’s how I view it. If you need more, you hire more, and if you hire well, then you’ll know whether you’re hiring more because you need it or because you’ve messed up,” ..."

NewDigitalAge

13/10/2023

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Avoid the three most common traps for marketers

"With the ongoing economic turmoil, businesses are looking to cut budgets wherever they can – and this often means marketing and advertising. As a marketer, the question I always ask myself is: how can I show my value?"

eConsultancy

16/08/2023

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Qudo’s Mihajlo Popesku: ‘Data privacy concerns have created a greater need for zero-party data’

Zero-party data is the answer. By asking specific, key questions, it’s untouched by new data privacy regulations and means you can collect much more targeted information. As we often say in our team: Imagine you’re thirsty – do you want a high-pressure hose, or a glass of water? Many marketers will claim to have actionable insights, but really, they give clients a high-pressure hose of information. At Qudo, we hand them a glass of water."

Pathmonk podcast

20/07/2023

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Harnessing Data-Driven Insights and Personalized Messaging for Sustainable Growth | Interview with Alessandro Valentini from Qudo

Alessandro Valentini, Marketing Lead helps us understand that they’re core proposition is to simplify market research and data analysis.

University of Nottingham

13/06/2023

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How will the advance of AI affect data-driven marketing?

"...the audiences identified and selected in the report are directly transferred to a social media channel, pre-formatted for your convenience. This eliminates guesswork when finding audiences, ensuring an informed and precise approach. As a result, the transition from learning about the market to engaging with it occurs seamlessly and without any loss of information."

Entrepreneur

30/05/2023

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Stop Measuring Employee Value by Productivity

"When measuring value, you can't look at one employee's output without recognising the impact they have on the wider team. After all, a successful business is like the human body: you wouldn't embark on a marathon with a broken arm, no matter how fit you are. In an effective team, each part needs to work together."

Startup Observer

17/05/2023

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Decoding consumer behaviour: The pivotal role of zero-party data

"Marketers are facing an increasingly challenging task of understanding consumer behaviour and preferences in response to a series of recent market disruptions, including the pandemic, rising inflation, and the emergence of general-purpose AI."

Intelligent SME.tech

02/05/2023

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What is the best marketing strategy for SMEs?

"Data-driven marketing goes hand-in-hand with personalised marketing. If companies want to gain the trust of existing customers and attract more, they need to understand their customers’ likes and dislikes, and this requires data. By not using data to inform campaigns, marketers are practically throwing money down the drain."

Unleash

13/04/2023

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People strategy: What talent mobility changes will affect CPOs in 2023?

“Using frameworks such as a skills matrix and success planning to evaluate where each individual is in terms of their skills and understand their interest in developing in a particular area helps them remain agile and creative when it comes to mobility within the business and provides valuable data in terms of resourcing as a whole."

AiThority

12/04/2023

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AiThority Interview with Ahmad Al Khatib, CEO and Founder at Qudo

“...from the beginning, we wanted to pivot from Cambridge Analytica and do things differently with Qudo. The way the MarTech industry works means that smaller companies always lose out."

TechRadarPro

07/04/2023

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Why now is the time to democratize data

"With a global recession on the horizon, where marketing budgets are often the first to be cut, the cost from research companies alone makes data inaccessible to SME(opens in new tab)s, start-ups and any other companies struggling to balance budgets. This means they lose out on crucial data and information that could transform their campaigns."

INTELLIGENT fin.tech

05/04/2023

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What should the UK government be doing for financial services in the public sector?

“The tech sector overall is one of the most innovative and dynamic sectors in the UK economy, contributing over US$1 trillion globally. It has also proven to be resilient and adaptable during the pandemic, creating solutions for various social and environmental problems. The government should recognise this potential and invest more in fostering a vibrant and diverse tech ecosystem."

Marketing Tech

27/03/2023

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Qudo democratises data-powered marketing with ‘freemium’ research platform

“Imagine you’re thirsty – do you want a high-pressure hose or a glass of water? Our competitors claim to have actionable insights, but really, they give clients a high-pressure hose of information. At Qudo, we hand them a glass of water – the exact actions broken down into detailed consumer segments based on the behaviours and products most important to them."

Chronicles Live

27/03/2023

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Qudo Democratises Data-Powered Marketing With ‘Freemium’ Research Platform

"Mihajlo Popesku, deputy CEO & chief research officer at Qudo, said: “Consumers are increasingly concerned about the privacy of their data, and rightfully so. The hyper-personalisation of communications, based on information you don’t even remember giving, can be unsettling..."

Startup Observer

22/03/2023

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Qudo democratises data-powered marketing with new ‘freemium’ research and activation platform

“Uncertainty really is the enemy of effective marketing. Marketers need answers and answers require data – but good data is often difficult to acquire. And even when you’re able to get it, what then? You can have the best and most comprehensive data, but it’s meaningless if you don’t know what to do with it."

Tech Blast

22/03/2023

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Launching: Qudo – unlocking consumer insights for marketersLaunching: Qudo – unlocking consumer insights for marketers

"Unlike most research platforms, which rely on first- and third-party data collected via cookies, Qudo leverages data willingly shared by consumers in anonymous online surveys – otherwise known as zero-party data. This approach is unaffected by new data privacy regulations, and enables the collection of more targeted information through specific key questions."

London Daily News

21/03/2023

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Qudo Launches Freemium SaaS Platform for Data-Driven Marketing with Zero-Party Data

"Its launch signals an important step in the democratisation of data-powered marketing. While, historically, such sophisticated techniques have only been available to the largest, most developed organisations, Qudo will extend access to small-to-medium businesses, with the tool available at a range of price points, starting with a ‘freemium’ offer."

EU Startups

20/03/2023

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Launches, Partnerships & Expansions: Interesting startup milestones last week

"Martech startup Qudo announced the launch of its SaaS platform that aims to unlock consumer insights for marketers in a cost-effective way, alleviating the impact of data protection regulations and browser cookie controls in the process."

HR Magazine

17/03/2023

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Cost of living crisis has changed culture in SMEs

“From a HR perspective, remember that it can be challenging to provide for each individual, so find a balance or come up with solutions from which the majority can benefit. It’s important to be consistent in your approach, and if you offer something as a one-off, such as a cost of living increase, make it clear to manage expectations."

BetaNews

17/03/2023

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New platform aims to deliver consumer insights without compromising privacy

"A new SaaS platform launched this week by Qudo uses 'zero-party' data shared by consumers in anonymous online surveys, rather than rely on first- and third-party data collected via cookies. This allows it to unlock consumer insights for marketers in a cost-effective way, reducing the impact of data protection regulations and browser cookie controls in the process."

New Digital Age

16/03/2023

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Qudo launches ‘freemium’ research and activation platform powered by zero-party data

"...You can have the best and most comprehensive data, but it’s meaningless if you don’t know what to do with it. Imagine you’re thirsty – do you want a high-pressure hose, or a glass of water? Our competitors claim to have actionable insights, but really, they give clients a high-pressure hose of information. At Qudo, we hand them a glass of water..."

London TV

16/03/2023

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London-based Qudo launches platform aimed at helping small businesses to improve marketing insights

"...we’re taking all the guesswork out of ad campaigns, dramatically improving return on investment, and freeing up much-needed man hours too often spent in the mire of the research-to-activation process. No more switching between tools and spreadsheets, no more workshops to analyse insights and come up with clusters and segments."

Verdict

15/03/2023

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‘Muddled’ UK Spring Budget underdelivers for UK tech sector

"...Khatib says this has created a “sense of insecurity and distrust” among tech businesses and investors – especially those who relied on SVB for their financial needs. “The government and other banks need to step up their communication and reassurance efforts to restore confidence and stability in the system,” said Khatib...."

BusinessCloud

15/03/2023

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What did the Spring Budget mean for the UK tech sector?

"...Ahmad Al Khatib, CEO of MarTech SaaS platform Qudo, said he was disappointed not to see more measures announced to support the UK’s startup and tech sectors, given the multiple challenges and uncertainties of the current climate. “One of the biggest shocks for the tech industry was the collapse of SVB, one of the leading banks for startups and venture capital firms..."

FE News

15/03/2023

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Spring ‘Back to Work’ Budget 2023: What Has Been Announced?

"...Another major concern for me is the imminent closure of Tech Nation, a network that has been providing valuable resources and opportunities for ambitious tech entrepreneurs across the country for nearly a decade. Tech Nation has helped thousands of start-ups grow and scale their businesses, as well as showcase their potential on a global stage..."

Startacus

14/03/2023

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Qudo democratises data-powered marketing with new ‘freemium’ research and activation platform

"...Qudo, today announces the launch of its flagship Software-as-a-Service (SaaS) platform. Through its unique data-driven approach, Qudo unlocks consumer insights for marketers in a cost-effective way, alleviating the impact of data protection regulations and browser cookie controls in the process..."

AiThority

08/02/2023

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Refining Search and Chat: Microsoft’s New AI-powered Bing and Edge are the New Copilots for the Web

"...Diego Marano, Chief Product Officer at Qudo said – This is a unique opportunity for Microsoft, which has been trying to grow its share of search for years. Bing has consistently recorded more than 1 billion visits per month since 2020 – a huge amount..."

Beauhurst

11/08/2022

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Top 50 SaaS Companies in the UK | 2022

"...profiles 50 UK-based SaaS companies to watch this year, from established firms to emerging startups innovating in this space. It ranks the most successful B2B and B2C SaaS businesses, in terms of the amount of equity funding they’ve received to date, followed by top SaaS startups still in their early stages of growth."

Best Startup London

28/07/2022

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London’s 26 Fastest Growing Consumer Research Startups

"We’ve ranked the top 26 Consumer Research companies in London. The companies, startups and institutions listed in this article are all exceptional companies, well worth a follow. We have included links to their websites, socials and CrunchBase (if you’re interested in their financials)."

Harmonic

28/07/2022

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9 UK SaaS Start-Ups To Watch In The Next Year

"Qudo also acts as a one-stop shop for digital marketing, enabling advertisers to utilise advanced survey tools, analyse research results, and refine their audience targeting. The start-up has received $4.5m in funding so far and was featured in Beauhurst’s ‘Top 50 SaaS Companies in the UK’ 2022 list."