Introduction to Qudo
In today’s competitive business landscape, marketers are constantly searching for the most effective strategies to drive growth and increase revenue. Enter Qudo, a new SaaS tool designed to help businesses harness the power of data driven marketing by providing comprehensive market research data, insights, and pre-made consumer segments. Qudo serves a wide range of industries, empowering marketers to make informed decisions and optimize their campaigns.
As we come closer to our open launch, we want to share a little more about how Qudo solves the biggest pain point for marketers across the spectrum: uncertainty.
The Importance of Data Driven Marketing
Data is like the secret sauce that makes modern marketing taste oh-so-good. It helps businesses get to know their customers, what they like, and what makes them tick. Imagine a world where people are constantly bombarded with ads (okay, not too hard to imagine): what are people paying attention to? Chances are, the only ad messages that will come across are personalized, laser-focused messages that grab a user’s attention like a dog spotting a squirrel.
That’s data-driven marketing in action! By really getting to know their audience, businesses can create campaigns that are as engaging as cat videos, leading to better results and a happier marketing budget. With the right data, marketers can turn their ad dollars into a high-performing, well-oiled machine. But good data is hard to come by. And even when you have it, analysing it is super time-consuming and complicated.
Qudo’s Unique Features and Benefits
Qudo stands out from other marketing tools by offering an array of unique features and benefits that cater to the needs of data-driven marketers:
- Top-Level Market Research: Qudo’s research team (which includes PhDs and international lecturers) designs some of the best and most comprehensive market research studies covering various industries and topics, ensuring that users have access to the most relevant and actionable data.
- Advanced Data-Analysis: Qudo’s data science team employs sophisticated algorithms and AI technology to analyze the collected data, identifying patterns and producing valuable segmentations. In essence: each study is a map of the consumers in a specific industry.
- Pre-Made Consumer Segments: Qudo provides pre-made consumer segments, allowing marketers to quickly select and target the most relevant audiences for their campaigns. No need to go through the endless data available: Qudo gives you the answers you need out-of-the-box.
- Seamless Integration with Meta Ads and Google Ads: Qudo 3D enables users to directly upload their chosen segments as audiences onto Meta Ads and Google Ads, streamlining the process and saving valuable time. Coming Soon: Tik Tok Ads!
- Zero-Party Data: Qudo relies on zero-party data, which is collected directly from respondents without the use of cookies or third-party trackers, ensuring data privacy and compliance with evolving regulations.
- Regular Data Updates: Qudo refreshes its studies every quarter, ensuring that users have access to the most up-to-date and accurate data for their marketing campaigns.
By harnessing the power of Qudo, businesses can unlock the full potential of data-driven marketing, leading to better campaign performance, increased conversions, and ultimately, greater success in the marketplace.
The results of data driven marketing
Qudo’s promise is clear: if you operate in a market we have mapped, use our audiences and your campaigns will perform better. Bonus step: use our persona infographics to really understand what an audience wants, and use that information to improve the copy and visuals of your campaign. Then use our audience to deliver it.
We have run several tests with two major accounts during our Alpha phase and we have observed results that were between x3 to x10 better than the control campaigns. The industries we tested were the financial sector and consumer loyalty, both at a National scale.
At the moment (April 2023) Qudo is in closed beta, and we are looking for more testers to jump on our tool and launch campaigns using our audiences. We want to smooth out the tool and gather more studies, which will help us improve our processes to make Qudo even more powerful.
We believe we are at the precipice of a completely new digital landscape. AI is here to stay, and marketers will be tasked to produce more and better results than ever. Thanks to all the pre-made research and analysis we produce, Qudo will give you the outcome you want when doing research, with none of the work. Check Qudo out today, it’s free, and beta testers will be able to use the audience upload for free for the whole 2023, even after open launch.
